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Do you want to start a flower business?
Are you interested in a career in the floral industry?
As a young kid, I always dreamed of becoming a florist. My young, entrepreneurial spirit was brought to life at the thought of working with flowers for a living. Three years ago, I took a jump and started what is now known as Fleur. My dream became reality.
As a successful flower shop owner, I understand the challenges that come with starting and growing a business in the floral industry. It felt intimidating, overwhelming, and so far beyond my individual capacity. I created this course to share my knowledge and experience with aspiring entrepreneurs who are passionate about flowers and want to turn their love for floral design into a profitable business. In this course, you will learn everything you need to know in the early stages. From creating a specific business plan and securing funding to sourcing and arranging, marketing, and managing day-to-day operations. I am so beyond excited to share my expertise with you and help you turn your dream of owning a flower shop into a reality. Let's get started!
As a successful flower shop owner, I understand the challenges that come with starting and growing a business in the floral industry. I created this course to share my knowledge and experience with aspiring entrepreneurs who are passionate about flowers and want to turn their love for floral design into a profitable business.
I was 19 years old, and still in college when I started Fleur. I had always been passionate about flowers & had a natural talent for floral design, but I never dreamed of actually taking on a business like this. I started creating floral arrangements for friends and family and one night realized that I could turn my hobby into a profitable business.
My first event was a huge success, and I fulfilled 90 orders in a single day. From that moment on, I started receiving countless requests for weddings, pop-ups, and deliveries.
As Fleur continues to grow, I realized that many people shared my dream of starting a flower business, but just didn't know where to start. I hope this course helps you take hold of all those dreams you have toward being a "Floral Entrepreneur."
In this initial section, we will cover what I believe to be the most important first steps of starting any flower business. We will talk about choose a memorable and unique name that accurately represents your brand and resonates with your target audience. Then we will dive into the importance of establishing a strong brand identity that sets you apart from competitors and creates a consistent image across all marketing channels. Whether you plan to outsource or you're seeking to take on your branding package solo, I'll provide you with some tips on how to create a brand style guide that makes you, YOU. Finally, we will discuss the importance of setting clear and measurable business goals that align with your overall vision for your flower business. You will learn how to create a plan that outlines your goals, target market, marketing strategies, and financial projections. By the end of this section, you will have a solid foundation for your flower business and we'll be ready and excited to move on to the next steps of starting and growing your venture.
Part 1: Your Brand & Goals
In this section, we will cover the more "creative" side of running a flower business. We will start by discussing the importance of sourcing high-quality and seasonal flowers to ensure the best possible product for your customers. You will learn how to establish relationships with local growers and wholesalers and how to select the best flowers for your arrangements. Relationship is KEY! Next, we will briefly cover the fundamentals of floral design, including color theory, composition, and texture. You will learn how to create stunning and unique arrangements that showcase your creativity and style. Finally, we will discuss the importance of creative freedom in the flower business and how to balance your artistic vision with the needs and preferences of your customers. By the end of this section, you will have the skills and knowledge necessary to create beautiful and successful floral arrangements that will set your business apart from the competition.
Part 2: Sourcing & Arranging
Now comes the most exciting piece, you first sale. In this section, we will cover the essential steps to make your first sale and establish your business in the market. We will start by discussing the different channels for selling your flowers, including online platforms, farmers' markets, pop-up shops, and brick-and-mortar stores. You will learn how to select the right sales channel for your business and how to create a strong and consistent brand message across all channels. Next, we will discuss how to price your products and services, taking into account the cost of goods, labor, and overhead expenses. You will learn how to create a pricing strategy that maximizes your profits while remaining competitive in the market. Finally, we will discuss the importance of building connections and rapport with your customers and the community. You will learn how to create a customer-centric business that values relationships and provides exceptional service. By the end of this section, you will have the skills and knowledge necessary to launch and grow your flower business successfully.
Part 3: Your First Sale
A Note To You
I am so excited to share these lessons I've learned with you! I hope & pray that it inspires you, encourages you, motivates you & equips you to take on this wild dream of becoming a floral entrepreneur. And just in case no ones told you yet, I believe in you & I truly think your greatest decisions for your own life and for others are just around the corner. Here's to creating the simple & lovely together! Here's to you.
Jordan